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PERFECT SERVE

Stella Artois revised their ritual of the Perfect Serve to just five simple steps, and they needed a step-by-step guide to educate bartenders. And they needed it to be beautiful. So we got David Beckham involved.

Perfect Serve

Perfect Serve

Perfect Serve
Step 1 - Prepare
02:49

Step 1 - Prepare

Step 2 - Sacrifice
01:32

Step 2 - Sacrifice

Step 3 - Pour
02:14

Step 3 - Pour

Step 4 - Skim
02:05

Step 4 - Skim

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